Working with Frasers Mathematics Solutions takes me back to when I worked in education at St. Petersburg College where I helped faculty and department heads with educational content. I’ve been working with Jaliyla for a few years and her shoots are always always a lot fun. FMS flagship product is the “Dope Math Notebook” which bridges the gap between the classroom and homework time with parents. The “Dope Math Notebook” covers all grades and age groups.
Over the years, I’ve produced a number a video projects for FMS including student field trips and teacher workshops. This time around, Jaliyla held a media day so we could capture photo and video assets that she can use through out the year. Some of those assets include product shots, headshots and a marketing video. On a shoot like this, I have to go between shooting video and photos which means I have to think quick on my feet. The photo assets need to be captured in both vertical and horizontal formats. Also, “white space” needs to be factored in for text and copy additions that will be added later.
I would definitely recommend that all early stage companies host a media day. It’s a great way to build team morale while having a fun, creative time. The team shots were the most fun to capture. It was a good combination of fun and seriousness. The final team shots look like a high end fashion campaign.
For me, the video portion of a shoot like this is the most important. Capturing the most impactful talking points on camera are vital to the overall communication of the Fraser’s brand. Although, we had detailed bullet points of we wanted to capture on camera, it’s also really important to ask good questions during the interviews so that we can dig a little deeper into the answers. Sometimes, the best soundbites aren’t written. Working with educators is always great because they’re ultimately working for the betterment of the students. The Frasers Mathematics team consistently demonstrates that students are their number one priority.
